THE MISTWOOD GOLF DOME IS OPEN DAILY UNTIL 10 PM, come practice, try out Toptracer, get fitted for clubs and take a lesson. McWethy’s Sportsbar is open for this Sundays championship game. So book your hitting bay at MistwoodGolfDome.com or call the dome at (630)-739-7600. THE SCHAUMBURG GOLF CLUB at 401 North Roselle is open year round. Play Schaumburg Golf Club indoors on the simulators by calling (847)-885-9000 and visit SchaumburgGolf.com Chandlers Chophouse is open.

THE GOG BLOG by RORY SPEARS, Director of Content and Creation for Golfers on Golf. Follow Rory on Twitter @GogBlogGuy or connect on LinkedIn or Facebook

Rory on the tee at Pine Barrens Golf Course in Brooksville Florida. What was World Woods-will be Cabot Citrus Farms.

(Reporting from the Carolina Hotel in Pinehurst NC.)

***As Golfers on Golf was putting this story together, news is breaking that the architects picked for this project, that were expected to be announced in late March, could be announced as early as next week-stay tuned). ***

Early last week both Len Ziehm on Golf and Golfers on Golf played the famed public track Pine Barrens in Brooksville Florida. Pine Barrens that opened on April 1st, 1993 was part of the World Woods golf complex. But the other 18 holes the Rolling Oaks Golf Course, a short course and large practice facilities, made up the rest of World Woods.

The land was bought by Japanese ownership-Yukihisa Inoue and designed to be a place for young Japanese golf professionals to train their golf skills. To hopefully help them prepare to make a run to the PGA Tour. That plan which also included 7 golf courses and a hotel, never really came to fruition. But 30 year General Manager Rick Kelso is ready for the plan that is now coming into place. Because World Woods is about to become Cabot Citrus Farms.

World Woods GM Rick Kelso at the famed World Woods scoreboard.

What’s changing starts with Ben Cowan-Dewar who created Cabot Links in Canada. Then Cabot Cliffs alongside the first course.

Cowan-Dewar made his first visit to World Woods 20 years ago, then started thinking about purchasing the property about 10 years ago. He has other projects in the construction phase, including Cabot Lucia in the Caribbean and Cabot Revelstroke in British Columbia.

But for Chicagoan’s and other American golfers, the name that stands out is Dewar’s good friend, Mike Keiser. So far Keiser has not been talking about the project, but Dewar’s team says Keiser will be involved. But to what point is still unclear.

Kelso told Len Ziehm on Golf and Golfers on Golf that some of the things were announced in a press release, have changed. Which included a reported June 1st-ish of 2022 closing date. But then the property would reopen in December of 2023, should things remain on schedule.

Kelso explained that both of the current courses, are not getting completely dug-up for total renovation. Because the “bones” are good and the corridors will likely remain. But the goal is to improve the current holes, the short course and circular practice range. So what will be totally new. How about a new clubhouse and lodging on property. But even better news is that there is enough land (over 500 acres) to at some point, add another course-or two.

The Par 4, 16th hole on Pine Barrens golf course.

Kelso says all the big name architects have been in to take a look at the property.

The two courses that are a part of Cabot in Canada, were designed by Bill Coore and Ben Crenshaw. So as a result, it’s likely that C & C will be in the mix for this project. For at least one course or another. Crenshaw and Coore are the design architects for Cabot St. Lucia.

There is some speculation that architects Keiser has worked with such as Coore and Crenshaw, David Kidd, Tom Doak will be the front runners at the new Cabot Citrus Farms. Keiser’s Bandon Dunes and Sand Valley properties, are walking courses with a big caddie presence. Kelso confirmed that walking and caddies will likely be a part of Cabot Citrus Farms going forward. In fact one of the factors going into the redesign, would be making the course more walking friendly.

CLICK HERE to hear the full interview with World Woods GM Rick Kelso.

World Woods has had events that included Phil Mickelson and David Toms, and some other tournaments. But now once the project is completed what will be headed to Cabot Citrus Farms. Because December 2023 isn’t that far away, and the new look of Cabot Citrus Farms is likely to be what many hoped World Woods was supposed to be years ago.

***Architect announcement*** likely next week. Stay tuned.

SCHAUMBURG GOLF CLUB is open year round. Because you can play the course outside or inside on the simulators all winter long. Do you need golf supplies for the outdoor season ahead, load up now in the pro shop. Schaumburg Golf Club is located at 401 North Roselle Road. See Schaumburggolf.com or call the shop (847)-885-9000.

THE GOG BLOG by RORY SPEARS, Director of Content and Creation for Golfers on Golf. Follow Rory on Twitter @GogBlogGuy or connect on LinkedIn or Facebook.

A work in progress. The Historic Carolina Hotel is getting better, with Rory Spears.

(Reporting from the Carolina Hotel in Pinehurst)

Pinehurst North Carolina is the home of American Golf. Donald Ross slept here, worked here and left his handiwork.

Golfers on Golf made it’s annual stop in Pinehurst, where it’s always a beautiful day. Even if it’s a little chili and some must rain fall.

Pinehurst has 10 golf courses, one of which helped spark a boom or short course or par 3 course building. But it’s safe to say, that number of courses, the perfect 10 might not stay that way for long. Options are on the table to add more courses, and they are being carefully reviewed.

Matt Massei is Executive Vice President of the Pinehurst Resort.

IN FACT-there have been so many improvements around Pinehurst in recent years, it’s almost hard to keep track of all of them. But you can without too much help.

Because those improvements aren’t just course renovations, they include off the course updates as well.

One of the biggest improvements happening right now, are the restorations to the famed historic landmark, the Carolina Hotel. The improvements are so amazing, that right now guests can’t even get the front door. But check-in has been moved while the lobby is sealed off. With workers moving forward as quickly as possible, it’s not hard for those in the Carolina dining room (home of the Best Breakfast in Golf) to hear some pounding and sawing from the work areas. But hey-the Ryder Cup Lounge is still open if you need something to eat or drink.

Executive Vice President Matt Massei joined Golfers on Golf for sit down talk, about what’s new, what’s coming, and how many more USGA championships are coming to town.

CLICK HERE to hear the full interview with Pinehurst EVP Matt Massei.

Massei started at Pinehurst as the head professional at what was the new course, Pinehurst 8 (Centennial) by Tom Fazio. But after a stint as Director of Golf, Massei move on for a couple stops. But he is now back fold working side-by-side with resort president Tom Pashley.

As a result, the shutdown of Course #8 this summer, along with improvements to the #8 clubhouse, are ones Massei will watch closely. The plan is to have all the course work done in just over 100 days, and back open for play around Labor Day weekend.

While Massei says the resort is excited about another back-to-back men’s and women’s U.S. Open’s in 2029. Massei is quick to remind you that the 2024 men’s U.S. Open will be here in just over two years. But even better news for golfers who enjoy getting a jump on buying logo wear from upcoming championships. There is a limited amount of caps and shirts for the 2024 U.S. Open, already for sale in the main pro shop.

The Crossing-The Cradle’s new halfway (almost) house.

When Massei looks out his office window, he has a great view of the Par 3-Cradle Course, and Thistle Dhu massive putting green. But part of the Cradle these days is the new halfway (sort of) house with restrooms out on the Cradle. The Crossing’s as it’s now called has become a hot spot for golfers and resort guests to just hang out. But who knows, one might even see a hole-in-one while enjoying the chairs and firepits next to the Crossing House.

So how hot is the Crossing. When it first opened, some t-shirts and hats were made. But you needed to buy one quickly, because they sold out immediately. So what else is happening. A new restaurant opens this week, plus the Pinehurst Resort could enter into an agreement with a local development to operate their golf courses.

IT’S ALWAYS A BEAUTIFUL DAY IN PINEHURST-and getting better by the year.

THE SCHAUMBURG GOLF CLUB 401 North Roselle Road is open year round. So you can play the Schaumburg Golf Club on one of the three simulators in the clubhouse. So don’t wait until April, play SGC now. While you are there, check out the clubs pro shop with plenty of items you will want for the summer season ahead. Chandlers Chophouse is open daily. So book your simulator time at (847)-885-9000 or Schaumburggolf.com.

THE GOG BLOG by Rory Spears, Director of Content and Creation for Golfers on Golf. Follow Rory on Twitter @GogBlogGuy or connect on LinkedIn or Facebook. On the 13th hole at Great Waters Golf Course-Reynolds Lake Oconee in Greensboro GA.

REPORTING FROM REYNOLDS-Lake Oconee.

IT’S BEEN an interesting winter golf trip through the South. The PGA Show and then visits to podcast partner Len Ziehm’s Palm Aire Club in Sarasota.

Then there was more time in Florida at Innisbrook Resort, and World Woods Golf Club, that is now Cabot Citrus Farms. Stay tuned for more on that.

Currently I’m at Reynolds Lake Oconee in Georgia, and getting ready to depart for the final stop on the trip, which is the Pinehurst/Southern Pines area. Plenty more to learn about what’s new at the Pinehurst Resort, and the renovated Southern Pines Country Club.

But I’ll have more to say about the PGA Merchandise Show, which unfortunately has taken some cheap shots from media members. Not sure why some people are trying to paint the show out to be less than it was.

Sure attendance was down, and the major equipment folks bailed out. I hope that changes next year. But it still was a pretty good show. Did you not show up because of the poor weather, no big equipment companies, or are you a Covid-coward in which case you probably should stay home.

The Mistwood Golf Dome in Bolingbrook is open daily to 10 PM. Lessons, club fittings and Toptracer. Book your hitting bay at Mistwoodgolfdome.com or call (630)-739-7600. Located on Rt. 53 in Bolingbrook.

I attended a party one night thrown by a Michigan based PR-firm. One comment I overheard by a few media types was, “if your somebody in the golf industry you are here at the show, if your not here, well the rest goes without saying.” Which pretty much sums things up.

There was plenty to see and much to learn at the show. I’ll have a great story in the days ahead on how a two-time U.S. Open Champion took my new pair of golf shoes and walked out the door with them. It’s funny-well kind of.

More quick notes, Streamsong Resort announced a fourth golf course, to be designed by Bill Coore and Ben Crenshaw. Disney World celebrating it’s 50th Anniversary is revamping it’s entire golf operation over the next few years. The Magnolia Course will get blown-up later this year for a full renovation, and then we will see.

There seems to be plenty of advancement in golf gloves, golf shoes and golf apparel. The presence of CBD companies was down. But not out at the show. With that it’s off to Pinehurst/Southern Pines before heading home with plenty of stories to tell. RS

MISTWOOD GOLF DOME with McWethy’s Sportsbar inside, is the Chicagoland’s premier indoor golf dome. So bring your appetite and your golf clubs, and enjoy food and beverage while you practice. Book a hitting bay at Mistwoodgolfdome.com or call the dome at (630)-739-7600. While you are there you can get a lesson or a club fitting.                                                                                                                                               THE GOG BLOG by RORY SPEARS, Director of Content and Creation for Golfers on Golf. Follow Rory on Twitter @GogBlogGuy, or connect on LinkedIn or Facebook.

Cog Hill’s Kevin Weeks speaks at Demo day in Winter Garden Florida.

REPORTING FROM LAKE BEUNA VISTA.

Demo day had a new look in 2022, far less people, and far less exhibitors. So either way it allowed everyone that was there, to see everything quickly and get out of the rain. Which was coming and going.

One of the highlights of demo day was watching the presentation by Cog Hill Golf Professional Kevin Weeks. Weeks spoke for about 30 minutes on the topic of both wedge and putter fittings. Which was of course, very informative.

Golfers on Golf toured the demo day set up, with Tim Cronin of the Illinois Golfer. We did a lap and a half in no time. But with temperatures hovering around 50, and more rain expected. 90 minutes was enough, much less time that the normal 4 hours that is spent at demo day.

A few other stops of note. I took a few swings with the Stix based golf clubs. A newer equipment company based in Elgin Illinois. The all black-clubs have a nice feel to them, and will be worth another look when I get back to Chicago.

The Schaumburg Golf Clubs three simulators are open daily. Book your tee time at (847)-885-9000, and while there visit the pro shop and Chandlers Chophouse.

The really good Sqairz Golf Shoes had a booth at demo day. There will be more to my time with Sqairz coming up in future posts. But the new Sqairz golf shoes are even better than the original pair I have.

Cronin and I spent some time at the Folds of Honor tent, it was nice to catch up with the group that does plenty for our veterans. But I did learn that Major Ed Pulido a driving force in Folds for years, has opened his own foundation with John Daly. I can’t wait to see them together, it must be really something.

Demo day was lacking the major equipment companies, and that was too bad. It took much of the buzz out of the day. Well-wait until next year.

THE SCHAUMBURG GOLF CLUB at 401 North Roselle Road is open year round for business, including the playing of Schaumburg Golf Club inside on the clubs simulators. the pro shop is stocked with apparel and more. But even better is that Chandlers is open all week long. So book a hitting bay at SchaumburgGolf.com or (847)-885-9000.

THE GOG BLOG by RORY SPEARS, Director of Content and Creation for Golfers on Golf. Follow Rory on Twitter @GogBlogGuy or connect on LinkedIn or Facebook.

Rory Spears with the new Rogue Irons at the Mistwood Golf Dome in Romeoville.

SHOWTIME !!!

So what will the PGA Merchandise Show be like this year.

That is hard to tell. The main equipment companies are not going to be here. Attendance will be down for a variety of reasons.

Demo day is expected to be a much smaller presentation. After that, anything can happen, and most likely will. So stay tuned for all the details in the week ahead.

The Mistwood Golf Club on Rt. 53 in Bolingbrook. Book you hitting bay in the dome at (630)-739-7600. MistwoodGolfdome.com

I left the Chicago area last Friday morning in the dark with a temperature of 4 degrees. My trip down has not full of balmy weather. Day 1 saw me get to southern Kentucky and just 40 miles from Tennessee. But after not seeing any snow for much of the day, it was back in London Kentucky. Not much, but most of the ground was white.

When I got up in the morning, the temperature was only 13 degrees. But things got better on Day 2. Gasoline in Tennessee was only $2.79 a gallon, remember those days Illinois golfers. South of Atlanta the sun came out and temperatures soared to 47 degrees. But by night time I was in Gainesville Florida (Go Gators), but temps had dropped back down to 42 degrees.

Sunday marked a nice return to the beautiful Mission Inn Resort. But with temperatures peaking at 53. So when I left on Monday to head south to Orlando, it was 58. The sun was out in Orlando when I got here today, but 61 was the high for the day.

Demo day tomorrow out at the Orange County National Golf Club is expected to be a cold and rainy day. I’m hoping that is not the case, or at least for the couple of hours I will be there.

One of the best things about the hotel that I stay at during the show, is that there is a Giordono’s Pizza restaurant right in the parking lot. You can not beat that. I’m back tomorrow with more from demo day. RS

THE MISTWOOD GOLF DOME is open daily until 10 Pm. Chicago’s premier golf dome is located on Rt. 53 in Bolingbrook. So book your tee time online or call the dome at (630)-739-7600. Mistwoodgolfdome.com improved for 2022. #McWethysSportsBar

THE GOG BLOG by RORY SPEARS, Director of Content and Creation for Golfers on Golf. Follow Rory on Twitter @GogBlogGuy or connect with him on LinkedIn/Facebook

The simulators at Schaumburg Golf Club 401 North Roselle Road. Play the Schaumburg Golf Club in the simulator, and be ready for the outdoor season ahead. (847)-885-9000 and visit SchaumburgGolf.com.

WRAPPING UP FROM LAKE BUENA VISTA FLORIDA.

OUR PODCAST partner Len Ziehm has two new stories up on his website, Lenziehmongolf.com.

Because Len has been all over Florida following the start of the LPGA season and the preparations for the 2022 PGA Merchandise Show. So get the news from Len Ziehm.

CHAD JOHANSEN now Mr. Callaway at Blackberry Oaks in Bristol, and now in the dome. Has a Callaway fitting party this Thursday night. So if you want to be 35th on the fitting list, call Chad Johansen at (630)-553-7170. ChadJohnasen.com the world of Callaway Golf is now part of Chad Johansen and Blackberry Oaks. But also check out what’s coming to Blackberry Oaks in the months ahead.

MORE FROM MISTWOOD. So you want to play Pinehurst 2, or a team event at the Old Course in St. Andrews. They are coming to Mistwood along with a TaylorMade fitting event, see the new stealth woods and irons. Learn more at Mistwoodgolfdome.com. get the dates and times, sing up your teams today. (630)-739-7600.

CLUB CHAMPION GOLF has launched season #2 of it’s podcast series-Fits with the Founder. But with specials guests and more. See more at ClubChampionGolf.com.

COG HILL is holding a Toptracer Cigar Event Friday night February 11th. Tee time is at 5:30 PM. So learn more at CogHillGolf.com or call (866)-COG-HILL

IF YOU ENJOY THE PGA TOUR on Sirius XM great news. Because both parties have agreed to a new multi-year agreement.

MORE FROM MISTWOOD-Part 2. Golf Pass has ranked Mistwood Golf Club in Romeoville as #2 in the nation for off course amenities. See more at Mistwoodgc.com.

ARCHITECTS John Sanford and David Ferris have formed a new design partnership based in Jupiter Florida. Sanford is a past president of the ASGCA. More details at Sanfordgolfdesign.com.

THE GLOBAL GOLF POST has announced the launch of a golf business newsletter, that takes golfers behind the scenes in the golf industry. So if you want to learn more about the products of clubs and other golf products. Learn more at Globalgolfpost.com.

LAB GOLF has announced a limited amount of “blemished putters” now for sale starting at $220.00, see more at Labgolf.com

BOYNE GOLF in Michigan has announced the promotion of Josh Richter to Senior VP of Golf Operations starting April 16th. Casey Powers becomes the new Director of Golf. Learn more about everything Boyne Golf at Boynegolf.com.

WHITE EAGLE GOLF CLUB will host the 2022 MAC Championships with Northern Illinois being the host school. But NCAA rules prohibit schools from hosting on their home golf course. So that’s why this event is not Rich Harvest Farms in Sugar Grove. Volunteers are still needed. The championship is April 29th through May 1st.

DARIN DINGMAN formerly of Superstroke Grips, is now heading up Two-Thumb grips, Two-Thumb will be presenting at this weeks PGA Show in Orlando. So stay tuned for information from the convention floor. But more details at twothumbgrip.com.

THE SCHAUMBURG GOLF CLUB is open year round, with it’s fully stocked pro shop and it’s three simulators. But Chandlers Chophouse is waiting to take your food and beverage order at 401 North Roselle Road. Contact online Schaumburggolf.com or call (847)-885-9000. Play the Schaumburg Golf Club in the simulators, lessons-fittings.

THE GOG BLOG by RORY SPEARS, Director of Content and Creation for Golfers on Golf. So follow Rory on Twitter @GogBlogGuy or connect on LinkedIn or Facebook.

Brian Morrison has won the 2021 IPGA Professional of the Year Award.

Brian Morrison has been named the 2021 Illinois PGA Professional of the Year.

Morrison has just retired to Florida, after 19 years at Olympia Fields. But during that time the club hosted the 2003 U.S. Open, and the 2017 KPMG Women’s PGA professional Championship.

Morrison came to Olympia Fields after years at major golf clubs on the east coast. So during his time at Olympia Fields and as a member of the Illinois PGA. But he has also served on various committee’s and earned several other section awards.

The remaining winners of awards were.

Garrett Chaussard of the Skokie Country Club for Teacher of the Year.                            Sean Rea of River Forest Country Club-Assistant Professional of the Year.                      John Platt-Mistwood Golf Club for Youth Player Development Professional of the Year.  Doug Brazeau-Old Orchard Golf Club Player Development of the Year Professional of the Year.                                                                                                                              Daniel Watters Bob O’ Link Golf Club-Bill Strausbaugh Award.                                          Nick Papadakas Onwentsia Club-PGA Professional Development Award.                        Allen Brown Woodstock Country Club-Bill Heald Career Achievement Award.                  Sydney Syster Northshore Country Club-Merchandiser of the Year-Private Club              Randy Heinrich-Cog Hill Golf & Country Club Merchandiser of the Year-Public Course.    Dennis Johnsen-Pine Meadow Golf Club Distinguished Service Award.                            Bill Sakas Glencoe Golf Club-The Deacon Palmer Award.                                                Gary Groh PGA Life Member-Patriot Award.                                                                      Gary Binder Kemper Sports Management-PGA Executive of the Year.

“We are fortunate to have an outstanding group of professionals that make up the Illinois PGA Section. Because selecting a small group of members for these prestigious awards is never easy. But these professionals have shown an extraordinary dedication to growing and improving the game of golf for everybody within the boundaries of the Section,” said Carrie Williams Executive Director of the Illinois Section. “But this years award winners exemplify all that PGA professionals have to offer, as experts in the business and the game of golf.”

Mistwood Golf Dome in Bolingbrook is open 7 days a week until 10 PM. So book your hitting bay at Mistwoodgolfdome.com or call (630)-739-7600

THE ILLINOIS PGA SECTION has now posted a 2022 Championship Schedule. So the Illinois Open will return to White Eagle Country Club in Naperville in early August. The Illinois PGA Section Championship will be held at Makray Memorial Golf Club in Barrington. But the 2022 Match Play Championship and the fall Players Championship are still TBD.

But for more information on the Illinois PGA Section, please visit IPGA.com.

THE MISTWOOD GOLF DOME on Rt. 53 in Bolingbrook is open daily until 10 PM. So drop in to practice on Toptracer or get lessons. Maybe it’s time for new clubs, if so Mistwood is the place to be fitted. See Mistwoodgolfdome.com or call (630)-739-7600.

THE GOG BLOG by RORY SPEARS, Director of Content and Creation for Golfers on Golf. Follow Rory on Twitter @GogBlogGuy or connect on LinkedIn or Facebook.

Mike Scully is now at Streamsong in Florida.

BREAKING NEWS ***

Former Medinah Country Club professional Mike Scully is on the move back to Florida.

Scully has taken over as director of Golf at the Streamsong Resort in between Orlando and Tampa Florida.

After leaving the NFL, Scully started his golf career in Florida before heading to Medinah. Scully is a native of Mt. Prospect IL. and played college football at Illinois.

Scully was part of the 1984 Illinois Rose Bowl Team.

After Medinah, Scully headed to Desert Mountain in Arizona. Then to Greensboro Ga. at Reynolds Lake Oconee, before stops in both Colorado and Las Vegas.

Scully said on a LinkedIn post he is “thrilled to be a part of the Kemper Sports Team at Streamsong.”

THE STREAMSONG RED AND BLUE CLUBHOUSE (L) and the 18 green on the Black Course by Gil Hanse.

Details on Streamsong at Streamsongresort.com Operated by Northbrook Based Kemper Sports management.

  THE SCHAUMBURG GOLF CLUB AT 401 NORTH ROSELLE ROAD is a year round golf operation. Because now you can play the Schaumburg Golf Club in the simulator when it’s cold out. So stock up in the pro shop on golf supplies or chow down with some of the best burgers in all of Schaumburg at Chandlers Chophouse. (847)-885-9000.

THE GOG BLOG by RORY SPEARS, Director of Content and Creation for Golfers on Golf. Follow Rory on Twitter @GogBlogGuy or connect on LinkedIn or Facebook.

CDGA.org

The Chicago District Golf Association (CDGA) has announced that the 2022 championship season, is now open for registration.

2022 marks the 109th year of running area championships. There will be eight gross championships, and numerous qualifiers.

This summer from July 19-21 will be the 91st Illinois State Amateur Championship at Westmoreland Country Club in Wilmette.

But in June is the 102nd CDGA Amateur at the Glen Flora Country Club in Waukegan, will be held from June 27-30.

But the other six championships are catered toward mid-amateur players (ages 25 and up) or senior events (age 55 and up). The four-ball event is open to all ages. Any player with a handicap of 10.4 or less is eligible to register.

CDGA will be holding a full series of social competitions, those registrations will begin on January 31st. But all CDGA events will be held under Covid-19 policies. First on the tee for the season will be the CDGA Mid Amateur Championship May 16-18 at Naperville Country Club.

But for full schedule details or to register for qualifiers please visit CDGA.org.

IT’S TIME TO LOAD UP ON GOLF SUPPLIES FOR THE 2022 GOLF SEASON. Golf bags, apparel golf balls and more. So why not stop at the Schaumburg Golf Club on 401 North Roselle Road and visit the pro shop. Coming next month the new Titleist AVX golf ball. Call the pro shop and book a simulator, or grab a bite at Chandlers Chophouse with some of the best burgers in town. SchaumburgGolf.com or call (847)-885-9000.

THE GOG BLOG by RORY SPEARS, Director of Content and Creation for Golfers on Golf. Follow Rory on Twitter @GogBlogGuy or connect on LinkedIn or Facebook.

THE NEW TITLEIST AVX golf ball-coming Feb. 4th to a retail store or pro shop near you.

THEY ARE BACK and now better than ever before.

Because Titleist is relaunching the newly improved AVX Golf Ball, that first came onto the market in 2018.

The new AVX ball made at it’s Ball Plant 3 in new Bedford MA., will be available on February 4th, for a cost of $49.99 a dozen.

New AVX features include better short game spin and control, increased distance off the driver, with a softer feel. But the AVX has upped it’s game with new advancements. If your a golfer that wants an extremely soft feel, with a urethane cover, AVX is the ball for you.

“Flight, Spin and Feel are the three key performance attributes we evaluate during our green-to-tee fittings and golf ball selection,” said Frederick Waddell, Director of Golf Ball Product Management, Titleist. “AVX provides low flight, low spin, exceptionally soft feel alternative to Pro V1 or Pro V1x. With these three golf balls, plus Pro V1x Left Dash, every golfer that prioritizes performance can now find a precise fit for their game.”

Waddell does add that the new AVX adds better short game performance with it’s softer cover. But it’s new core formulation adds speed and aerodynamics for better stability and distance. AVX now comes with 7 dimple sizes.

The new AVX comes in both white or optic yellow colors. It will be available in golf shops worldwide on February 4th of 2022. But you can get your AVX customized by ordering through Titleist, at titleist.com/custom.

But Titleist does encourage golfers to be fit no matter what Titleist ball they play. So to be fitted, use the online golf ball selection tool. Golf ball internship program. Virtual consultations or Tour Level Fitting. But for more information, please visit Titleist.com.