IT’S TIME TO LOAD UP ON GOLF SUPPLIES FOR THE 2022 GOLF SEASON. Golf bags, apparel golf balls and more. So why not stop at the Schaumburg Golf Club on 401 North Roselle Road and visit the pro shop. Coming next month the new Titleist AVX golf ball. Call the pro shop and book a simulator, or grab a bite at Chandlers Chophouse with some of the best burgers in town. SchaumburgGolf.com or call (847)-885-9000.

THE GOG BLOG by RORY SPEARS, Director of Content and Creation for Golfers on Golf. Follow Rory on Twitter @GogBlogGuy or connect on LinkedIn or Facebook.

THE NEW TITLEIST AVX golf ball-coming Feb. 4th to a retail store or pro shop near you.

THEY ARE BACK and now better than ever before.

Because Titleist is relaunching the newly improved AVX Golf Ball, that first came onto the market in 2018.

The new AVX ball made at it’s Ball Plant 3 in new Bedford MA., will be available on February 4th, for a cost of $49.99 a dozen.

New AVX features include better short game spin and control, increased distance off the driver, with a softer feel. But the AVX has upped it’s game with new advancements. If your a golfer that wants an extremely soft feel, with a urethane cover, AVX is the ball for you.

“Flight, Spin and Feel are the three key performance attributes we evaluate during our green-to-tee fittings and golf ball selection,” said Frederick Waddell, Director of Golf Ball Product Management, Titleist. “AVX provides low flight, low spin, exceptionally soft feel alternative to Pro V1 or Pro V1x. With these three golf balls, plus Pro V1x Left Dash, every golfer that prioritizes performance can now find a precise fit for their game.”

Waddell does add that the new AVX adds better short game performance with it’s softer cover. But it’s new core formulation adds speed and aerodynamics for better stability and distance. AVX now comes with 7 dimple sizes.

The new AVX comes in both white or optic yellow colors. It will be available in golf shops worldwide on February 4th of 2022. But you can get your AVX customized by ordering through Titleist, at titleist.com/custom.

But Titleist does encourage golfers to be fit no matter what Titleist ball they play. So to be fitted, use the online golf ball selection tool. Golf ball internship program. Virtual consultations or Tour Level Fitting. But for more information, please visit Titleist.com.

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About Rory Spears

Rory spent over 8 years growing up working at Rob Roy Golf Club in Prospect Hts.IL, then two years at Chevy Chase in Wheeling. He has covered golf in Chicago since 1986. Rory was one of the initial members of WSCR all-sports radio Chicago and covered golf there for 5 seasons, before moving on to work for ESPN/Sportsticker and ESPN Radio. In addition to hosting Golfers on Golf Radio on WCPT AM820 Chicago, he writes for both the Chicago District (CDGA) Magazine, and formerly Chicagoland Golf. Rory has played over 525 courses in 39 states, and rates golf courses. He does golf course management and communications consulting, within the golf industry.