INDOOR OR OUTDOORS the Schaumburg Golf Club is ready to host your golf game year round. With the outdoor nine’s opening in just over a month it’s time to have your golf game ready to go. So check out the Top 100 courses or Ryder Cup venues on the simulators downstairs in the clubhouse. Located just minutes from Woodfield on Roselle Road, the Schaumburg Golf Club this summer will unveil the renovated Baer Nine in July. Start planning indoor and outdoor tee times now by calling (847)-885-9000 #golf    _____________________________________________________________________

The GOG BLOG by RORY SPEARS, Director of Content and Creation, Follow Rory on Twitter @GogBlogGuy, Linkedin and Facebook. On the first tee of the Players Nine with BIG 3 partner Len Ziehm at the Schaumburg Golf Club

STYLE, that’s how you could sum up the apparel line from Greg “The Shark” Norman.

When it comes to golf apparel, Norman has incorporated his own experiences from his playing days, into making better apparel for golfers. As a result, Greg Norman apparel is a leader in bringing the newest “technology” into his clothing line and golf apparel everywhere.

Norman was the first to ask the question about making a golf shirt that wouldn’t stick to golfers on humid days. With that thought, along came the PlayDry line of shirts. Norman didn’t stop there and kept moving forward into the stylish line of ML75.

Greg Norman wearing a pair of Greg Norman styled sunglasses

The improvements didn’t stop there. Solar XP was introduced for when golfers really need the extra protection (50+) on the golf course during sunny days. Add Weatherknit which is a mix of protections that involves all the different adverse conditions golfers face.

But for Norman, his advancements in apparel did not stop with golf shirts alone. Greg Norman golf pants or slacks, still remain one of the more popular styles among golfers today.

If you need your slacks shorter, no problem, Norman’s line of shorts come in plenty of colors and styles. Guys everything Greg Norman is not just for you, ladies can get in on the fun as Norman apparel also has you covered, so you too can look stylish on or off the golf course.

Brendan Tracy shows off the latest design in shirts (L) and Slacks (R) from the Greg Norman Apparel line.

Click here to hear the interview with Greg Norman’s director of Ecommerce and Marketing Brendan Tracy.

Greg Norman designs for the ladies at the PGA Merchandise Show

Late in 2018 Greg Norman apparel was named an official supplier of both PGA Championship and Ryder Cup merchandise.

Shortly thereafter the Greg Norman collection was named the official supplier for the LPGA and Solheim Cup merchandise. Early in 2019 LPGA player Morgan Pressel signed a multi-year agreement to wear the Norman line.

In 2018 Scott McCarron on the PGA Champions Tour and Charlie Hoffman on the PGA Tour, signed on with Norman apparel to be brand ambassadors.

For more information on the full Greg Norman line and what’s new for 2019, or to shop online, visit the GregNormancollection.com. In the Chicago area Greg Norman apparel is available at Macy’s stores. For more information on Greg Norman visit Shark.com.

THE SCHAUMBURG GOLF CLUB is ready to welcome you to the beginning of the 2019 golf season. The simulators are open so why not get that first round of the year in today, so your game is ready when the snow melts. ***Congrats*** to Schaumburg GM Jon Parsons on winning the 2018 IPGA Public Course Merchandiser of the Year Award. Call for your tee time now at (847)-885-9000. TOMORROW at the PGA Tour Superstore in Downers Grove, Callaway/Odyssey putting fitting and more 10-2 on Butterfield Road.  ______________________________________________________________________

THE GOG BLOG by RORY SPEARS, Director of Content and Creation. Follow Rory on Twitter @GogBlogGuy or Linkedin and Facebook. Wearing an Antigua wind-vest.

ONE ASPECT of the PGA Merchandise Show is the apparel section, where one can see what the styles will be for the year ahead.

From year-to-year the look changes, the in-colors are different, the fabric is now something new. Collars are in, or they are out, a bigger look, or thinner with an more athletic cut. What’s your look, what’s your color, do you need something that works well on the golf course and fits in well off it as well.

How do you stay dry on a humid day while playing golf, what to wear when the wind is blowing, do you need a fit that keeps you warm, dry, cool and still allows you to swing a club with no restrictions. Of course you do.

Antigua Sales VP Pam Miller (L) with company president and CEO Ron McPherson in the booth at the 2019 PGA Merchandise Show in Orlando.

Those are the challenges that those in the apparel industry face every year.

Now the latest challenge is keeping you in something comfortable, non-sticky, looks sharp, and now keeps you safe.

Safe ? since when does your golf shirt or slacks need to keep you safe.

One of most significant changes in golf apparel, is finding the right materials that include sun-protection. Years ago you never worried about getting sunburned in the places where you were dressed. But over the years as types and thickness of materials changed, so did the amount of sun protection your body was getting. Have you seen the look on the face from a golf partner who realizes they got burned right through the shirt they wore that day on the golf course.

Welcome to Antigua 2019

One of the biggest changes in the golf shirt industry, is adding some level of sun protection to the fabric to help golfers from getting a variety of skin issues down the road from exposure to the sun.

Getting more mileage from your golf shirt is another challenge apparel makers currently have. Sure you want to look good on the golf course, the days of having shirts that don’t cut it past the 18th hole have passed.

Can it look good in a social setting, make it through a day in the office or at an off-site meeting. What about dinner with friends and family.

Click here to hear the interview with Antigua President and CEO Ron McPherson, on what’s new for 2019.

Like most major apparel companies, Antigua uses feedback from it’s professional tour players on what’s working for them on the course, and when they are swinging the club so it benefits you as well.

Antigua has license deals with the major professional sports leagues, so that if you are looking for the golf shirt that says your local (NHL) hockey team, or (MLB) major League baseball team has won the Stanley Cup or the World Series, those shirts are likely to be designed by Antigua. Look for them in your pro shop or sporting goods retail store.

For more information on Antigua golf and sports apparel, please visit Antigua.com or to purchase online shop.antigua.com.