THE SCHAUMBURG GOLF CLUB is ready to welcome you to the beginning of the 2019 golf season. The simulators are open so why not get that first round of the year in today, so your game is ready when the snow melts. ***Congrats*** to Schaumburg GM Jon Parsons on winning the 2018 IPGA Public Course Merchandiser of the Year Award. Call for your tee time now at (847)-885-9000. TOMORROW at the PGA Tour Superstore in Downers Grove, Callaway/Odyssey putting fitting and more 10-2 on Butterfield Road. ______________________________________________________________________
THE GOG BLOG by RORY SPEARS, Director of Content and Creation. Follow Rory on Twitter @GogBlogGuy or Linkedin and Facebook. Wearing an Antigua wind-vest.
ONE ASPECT of the PGA Merchandise Show is the apparel section, where one can see what the styles will be for the year ahead.
From year-to-year the look changes, the in-colors are different, the fabric is now something new. Collars are in, or they are out, a bigger look, or thinner with an more athletic cut. What’s your look, what’s your color, do you need something that works well on the golf course and fits in well off it as well.
How do you stay dry on a humid day while playing golf, what to wear when the wind is blowing, do you need a fit that keeps you warm, dry, cool and still allows you to swing a club with no restrictions. Of course you do.
Antigua Sales VP Pam Miller (L) with company president and CEO Ron McPherson in the booth at the 2019 PGA Merchandise Show in Orlando.
Those are the challenges that those in the apparel industry face every year.
Now the latest challenge is keeping you in something comfortable, non-sticky, looks sharp, and now keeps you safe.
Safe ? since when does your golf shirt or slacks need to keep you safe.
One of most significant changes in golf apparel, is finding the right materials that include sun-protection. Years ago you never worried about getting sunburned in the places where you were dressed. But over the years as types and thickness of materials changed, so did the amount of sun protection your body was getting. Have you seen the look on the face from a golf partner who realizes they got burned right through the shirt they wore that day on the golf course.
Welcome to Antigua 2019
One of the biggest changes in the golf shirt industry, is adding some level of sun protection to the fabric to help golfers from getting a variety of skin issues down the road from exposure to the sun.
Getting more mileage from your golf shirt is another challenge apparel makers currently have. Sure you want to look good on the golf course, the days of having shirts that don’t cut it past the 18th hole have passed.
Can it look good in a social setting, make it through a day in the office or at an off-site meeting. What about dinner with friends and family.
Click here to hear the interview with Antigua President and CEO Ron McPherson, on what’s new for 2019.
Like most major apparel companies, Antigua uses feedback from it’s professional tour players on what’s working for them on the course, and when they are swinging the club so it benefits you as well.
Antigua has license deals with the major professional sports leagues, so that if you are looking for the golf shirt that says your local (NHL) hockey team, or (MLB) major League baseball team has won the Stanley Cup or the World Series, those shirts are likely to be designed by Antigua. Look for them in your pro shop or sporting goods retail store.
For more information on Antigua golf and sports apparel, please visit Antigua.com or to purchase online shop.antigua.com.