TITLEIST ANNOUNCES TOUR SOFT & IMPROVED VELOCITY

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Michael Mahoney VP of Titleist golf ball marketing talks the new golf balls, and the upgrades to the current ones.

THE GOG BLOG-by RORY SPEARS, Director of Content and Creation for Golfers on Golf. Follow Rory on Twitter @GogBlogGuy, Facebook and or LinkedIn.

*** Another story will focus on the AVX golf ball, so stay clicked in.

The new Titliest Tour Soft golf ball is now available, and it’s the largest core ever made by Titleist engineers. this allows Tour Soft to have a faster ball speed. The larger core, forced the engineers at Titleist to create a thinner 4CE grafted cover. The ball with a new 342 cuboctahedron dimple design, allows for a more penetrating ball flight.

The Titleist Tour Soft that came to the market two years ago, is built for a soft feel, distance, and for short game spins control. Titleist feels the new improvements will add to all area’s that golfers enjoy with the Tour Soft Ball.

The Titleist Tour Soft Golf Ball, now on sale.

For alignment purposes, the ball now has a T-shape on the side of the ball.

“Golfers wanting to play a softer-feeling ball shouldn’t have to sacrifice yards off the tee or control into the green. we know they have real golf to play and their ball has to be much more than soft.”says Michael Mahoney VP, Titleist Golf Ball Marketing. “The new generation of Tour Soft continues to show what’s possible in a lower compression design. Our engineers have developed a longer-all around better performing golf ball that maintains the soft and responsive feel that golfers love about this product.”

The Tour Soft golf ball comes in White and Optic Yellow.

The improved Titliest Velocity golf ball, is now available in golf shops.

When there is a need for speed, the Titleist Velocity golf ball has been built for maximum Velocity.

It comes in three new matte colors, Pink, Green and Orange, that have been added for 2020.

The spherically-tiled 350 octahedral dimple design, adds a more consistent, high flying trajectory for longer distance.

Velocity’s increased core-size adds spin for better stopping power on the green.

“Velocity golfers love distance and they never stop asking for more yards,” says Mahoney. “But we know that they’re also trying to shoot lower scores, and distance is only one part of that equation. The advancements our engineers made to Velocity’s aerodynamics package and high-speed core technology are meaningful. Golfers can take aim from farther away-confident that if they put a good swing on it, they will have extra distance to reach the green with the ball flight to stop it there.”

The MAP is $27.99 and ball number vary per color. More information can be found at Titleist.com.

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About Rory Spears

Rory spent over 8 years growing up working at Rob Roy Golf Club in Prospect Hts.IL, then two years at Chevy Chase in Wheeling. He has covered golf in Chicago since 1986. Rory was one of the initial members of WSCR all-sports radio Chicago and covered golf there for 5 seasons, before moving on to work for ESPN/Sportsticker and ESPN Radio. In addition to hosting Golfers on Golf Radio on WCPT AM820 Chicago, he writes for both the Chicago District (CDGA) Magazine, and formerly Chicagoland Golf. Rory has played over 525 courses in 39 states, and rates golf courses. He does golf course management and communications consulting, within the golf industry.