LANDSCAPES MANAGEMENT IMPROVING BULL VALLEY GC

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The Bull Valley CC Clubhouse

Landscapes Golf Management (LGM) a division of Landscapes Unlimited LLC, has now been managing Bull Valley Golf Club for six months. But they have already introduced it’s technology stack with great early returns.

LGM based in Lincoln Nebraska, comes with over 40 years of experience in golf course operations.

Bull Valley is the companies first course in Illinois, but one of 2 dozen private clubs it is now working with.

“We were really excited to get the team at Landscapes working at Bull Valley,” said Gary Rabine, CEO of the Rabine Group and owner of Bull Valley. “We believe Bull Valley is one of the best tracks in the country, and our goal is to be world class. I am confident Landscapes Golf Management is the world class club management company that will us reach our lofty goals.”

It didn’t take long for LGM to settle in after getting the Bull Valley contract in September 2018. “We began by reviewing the current memberships to align with the market and Gary’s goals. We made a few subtle tweaks to the existing structure, but immediately identified the opportunity to create a new membership type that is unlike anything in the market. ‘The Matador’ is a limited membership option that gives members additional privileges at the course-like personalized golf bags and the ability to entertain guests as part of their member dues,” said LGM VP of Operations, Mike Williams.

Once the membership offerings were in place, LGM installed its propriety technology and stack and lead generation campaigns. New types of ads for the club are now appearing on social media, and a new tee sheet and mobile app now enhance the member experience. “Technology is a key part of our philosophy and increase efficiency on the operations side,” said Williams.

For more details on Bull Valley Golf Club, visit Bullvalleygolfclub.com

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About Rory Spears

Rory spent over 8 years growing up working at Rob Roy Golf Club in Prospect Hts.IL, then two years at Chevy Chase in Wheeling. He has covered golf in Chicago since 1986. Rory was one of the initial members of WSCR all-sports radio Chicago and covered golf there for 5 seasons, before moving on to work for ESPN/Sportsticker and ESPN Radio. In addition to hosting Golfers on Golf Radio on WCPT AM820 Chicago, he writes for both the Chicago District (CDGA) Magazine, and formerly Chicagoland Golf. Rory has played over 525 courses in 39 states, and rates golf courses. He does golf course management and communications consulting, within the golf industry.