64TH PGA MERCHANDISE SHOW-JAN. 2017 ORLANDO

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THE GOG BLOG , by RORY SPEARS. Follow Rory at the 2017 PGA Merchandise Show in Orlando, on Facebook, Linkedin and Twitter @GogBlogGuy.

During the Christmas or Holiday season one of the great carols is the song, “It’s The Most Wonderful Time of Year.”

Well coming next month in Orlando from January 24th through the 27th, is the annual PGA of America Merchandise Show. For everyone in the golf business it is the most wonderful time of the year.

It’s the time of year to be excited about the year ahead, not only the upcoming season on the golf tours, but what’s new in products, ideas, clubs, golf balls, golf accessories, what the resorts will offer and more. For those down in Florida from up north, it’s also a chance to play some golf before heading home to the cold and snow.

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Demo Day at the PGA Show with BIG 3 Partner Len Ziehm.

The new golf apparel is always fun to check out, in recent years it has become lighter, more comfortable and colorful. Styles change and whether it’s headgear, footwear, slacks, shirts, sunglasses or shorts, there is always something to see.

There is an isle for new products, some of them you can see making a splash and others that won’t be around by Labor Day.

The show starts at the Orange County Golf Club at demo day, hit all the clubs and find out how far the ball flies now. Roll the putters, dig in on the wedges, and race around the grounds on products like Golf Board. BIG 3 Partner Len Ziehm and I will report live from the show, hear our podcast here on this website.

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Walking the floor at the PGA Merchandise Show. Photo by artist Cassy Tully.

As of now over 40,000 industry members and media members are expected for the show. More than 1,000 golf companies and brands will be on display as well.

All the main names in golf are expected, including Wilson Golf, Bushnell Golf, Callaway, Cobra-Puma, Taylormade-Adidas, Titleist-Foot Joy, Ping, Sky Golf, Cleveland-Srixon, Trackman and Tour Edge, Zero Fricton and more.

The best names in golf apparel like Polo, Sunice, Carnoustie, Peter Millar, Antigua, Ashworth and Donald Ross, will all have major floor displays.

Many prominent names and touring professionals will be present at the show to represent their products, or be present for their sponsors.

The Gog Blog, Golfersongolf.com will be present all week at the show, and will have plenty of feed back, so stay tuned in January for all the golf news from the PGA Show in Orlando. News on the show, which is not open to the public is found at PGAShow.com.

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About Rory Spears

Rory spent over 8 years growing up working at Rob Roy Golf Club in Prospect Hts.IL, then two years at Chevy Chase in Wheeling. He has covered golf in Chicago since 1986. Rory was one of the initial members of WSCR all-sports radio Chicago and covered golf there for 5 seasons, before moving on to work for ESPN/Sportsticker and ESPN Radio. In addition to hosting Golfers on Golf Radio on WCPT AM820 Chicago, he writes for both the Chicago District (CDGA) Magazine, and formerly Chicagoland Golf. Rory has played over 525 courses in 39 states, and rates golf courses. He does golf course management and communications consulting, within the golf industry.