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THE GOG BLOG by RORY SPEARS, Editor and Director of Content. Follow Rory on Facebook, Linkedin and Twitter @GogBlogGuy with the new Titleist 917 Driver at the Schaumburg Golf Club.

Each year there are new products on the market for golfers to try, the USGA receives many requests to approve new clubs, balls and shoes. These products have to fit USGA standards before they get approval to be on the market.

One of the latest products to get approval and hit the golf market is the new Sentio Putters.

If you haven’t heard of Sentio you soon will as their popularity spreads across the country. Sentio is making a name quickly and they have only been on the market a few months this year. The company is just starting to ramp up their promotion of the putter line.

Sentio Putters come in different colors depending the firmness you want.

Launched on September 20th Sentio Putters are catching the eyes of golfers everywhere.

It’s catching the eye of those in the golf media and those running various club contests.

President and CEO Jim Varney is very pleased with the initial response the putters have received.

The patented “Dynamic Response” technology isolates the entire face with a dampening polymer core, providing intuitive distance control and exceptional feel. Where does the exceptional feel come from, besides the insert in the middle of the putter that creates a new kind of feel though the putting stroke.

According to Varney and Sentio it comes from the different styles of putters Sentio has created, and the different styles are color coded. (See picture above).

Sentio Putters front-back and side.

The color coding is so golfers get the fit and feel they personally want. There is no one size, one weight, one length fits all plan with Sentio.

The new Sierra 101 is made in three different models, this allows golfers to color code their putter to the type of courses that they play most often.

GREEN/SOFT, this design is made with a Buttery-soft core, it’s a natural for those who are used to playing with a putter that has an insert, or putt on fast greens.

RED/MEDIUM a middle-feel design for playing greens that are not to fast and or not to slow or too soft.

BLUE/FIRM is designed for golfers who play slow greens on a regular basis, and require a more solid feel.

Click here to hear our interview with Sentio Golf CEO Jim Varney.

Golfers on Golf will have more on Sentio Putters after our hands on review is complete. For more information see Sentiogolf.com

Golfers on Golf will have more on Chicago area locations that sell Sentio Putters when this become available, Sentio hopes to have some local Chicago area partners in the short future.