TITLEIST ANNOUNCES NEW 816H HYBRIDS

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Titleist has announced the release of it’s newest Hybrids the Titleist 816H, that Titleist says will provide golfers with superior technology to improve long game shot making.

The new Titleist 816 H1 and 816 H2 models use an Active Recoil Channel and Ultra Thin Face technology to create high speed and low spins for loner distance. A HOI design increases speed across the face for more forgiveness on off-center hits, while the center of gravity (CG) increases launch and trajectory for more shot-stopping control.

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The Titleist 816H2 Hybrid for more information Titleist.com.

“Golfers have long thought of hybrids as “rescue clubs”  and not scoring clubs, but we intend to change that perception,” said Chris McGinley, Vice President, Titleist Golf Club Marketing. “More golfers than ever are replacing long irons with hybrids and carrying multiple hybrids in their bags because of their performance benefits. Our new 816 models are technically advanced scoring clubs that have better shot stopping ability and can improve yardage gaps at the long end of the set. Instead of thinking about getting out of trouble or just getting the ball close to the green, golfers can now think about hitting the green and stopping the ball closer to the pin more often.”

“Our best club fitters on tour and in the market look at Hybrids as a direct extension of the iron set, and fit golfers for hybrids and irons at the same time,” McGinley said.” For this reason, we’ve made the decision to put Titleist hybrids and irons on the same launch cycle.”

The Hybrid 816H1 and 816H2 are now available in pro shops and golf retail stores.

816H1 models are a high launching hybrid that will fly farther and land soft, 816H1 has a larger profile that gives the golfer confidence, with an increased face profression that works will from the rough.

816H2 have a more compact shape to them and are slightly offset for an iron-like shot control for players who engage the turf in a more aggressive manner.

Top ranked golfer and Titleist Staff player Jordan Spieth says,” The new 816, with the silver head and black face, is a really cool looking hybrid. It’s really clean, really crisp. When I strike it, it shoots off the face nicely. It goes higher than my 915 hybrid, and a little bit further, ultimately that’s enough to make a golfer pleased. When you mishit a hybrid, you need it to stay on line, still get up in the air and to go far enough-and that’s what an 816 does.”

Cost of the Hybrids are $249 (MSRP $269). For more information see Titleist.com.

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About Rory Spears

Rory spent over 8 years growing up working at Rob Roy Golf Club in Prospect Hts.IL, then two years at Chevy Chase in Wheeling. He has covered golf in Chicago since 1986. Rory was one of the initial members of WSCR all-sports radio Chicago and covered golf there for 5 seasons, before moving on to work for ESPN/Sportsticker and ESPN Radio. In addition to hosting Golfers on Golf Radio on WCPT AM820 Chicago, he writes for both the Chicago District (CDGA) Magazine, and formerly Chicagoland Golf. Rory has played over 525 courses in 39 states, and rates golf courses. He does golf course management and communications consulting, within the golf industry.