OUTDOOR GOLF SEASON IS COMING SOON-So it’s time to get warmed up indoors at the Schaumburg Golf Club’s three simulators. Schaumburg Golf Club located at 401 North Roselle Road-minutes from Woodfield Mall, not only is filling up the pro shop with your season’s golf supplies. But provides top-notch food and beverage in Chandlers Chop House in the SGC’s Clubhouse. See SchaumburgGolf.com or (847)-885-9000.

THE GOG BLOG by RORY SPEARS, Director of Content and Creation for Golfers on Golf. Follow Rory on Twitter @GogBlogGuy or connect on LinkedIn and Facebook.

GOLFTINI President and Designer SUSAN HESS with some of the new Golftini fashions for 2023.

GOLFTINI APPAREL continues to grow under the dynamic leadership of company founder, and fashion designer Susan Hess.

Hess who had no formal apparel training got tired of not finding the apparel she was looking to wear, so she created her own brand.

It’s done nothing but continue to grow it’s sales year after year. One thing Hess takes pride in-is, that Golftini stayed busy and continued to grow even through the worst days of the Covid-19 pandemic.

GOLFTINI from the fairways and vines and into your taste buds, was the late into show day theme.

Golftini started in New Jersey before moving to Illinois a few years ago.

Then Hess relocated Golftini from the Northwest Suburbs into a larger office and warehouse in the city limits on the Northside of Chicago.

Through the multiple changes, Hess has rebuilt her team-many of them were working the PGA Merchandise show for the first time.

But even with a new team, things were not as hectic as when Hess took her young company to the PGA Show for the first time some years ago. Because back in year one, there was so much to do that Hess had forgot to trademark her company’s new name. So many of her new buyers asked where the name came from. The explanation was simple for Hess, Golftini was a combination of two of her favorite things in-life. Golf and drinks whose name ended in “Tini”. So one of first things Hess did after getting back to New Jersey, was trademark Golftini.

Golftini founder Susan Hess shows off some of new 2023 apparel from Golftini.

Staying ahead of the industry is one of the challenges those in apparel always have to do.

So thinking ahead comes with the job, what will the popular length be a year from now.

Will Pink be the hot color, or will some form of Blue or Black be the desired look.

So what about a lite-white for the summer months. One thing that Hess has shown, is the ability to create the right colors and styles when those fashions are in demand.

CLICK HERE to hear the full interview with Golftini owner and designer Susan Hess.

When asked if Golftini will ever add some men’s wear, Hess says there is a limited offering. With three men’s shirts styles named after her three sons. But for now it seems that an expansion on the men’s apparel side is a little ways off.

IT NEVER HURTS to be handed a “tini” after a long day at the PGA Merchandise Show.

ONE THING that has been part of Golftini’s success is the speed in which it delivers product.

Because it’s not uncommon to hear from the merchandisers at clubs, saying they put in an order one day, and product arrives the next day.

Especially when the order is in the Chicago area.

So ladies if your in need of looking sharper for your next round of golf.

Maybe you would like something that works for you both on and off the golf course. A couple of years back, Hess made a hole-in-one at the Conway Farms Golf Club.

Proving that she is acing the test, both on the golf course and in the world of women’s golf apparel. For more information on Golftini, see Golftiniwear.com.