THE LIV GOLF SERIES COMES TO RICH HARVEST FARMS next week in Sugar Grove. Chicago-the stars of golf are finally back in town. Tickets at LIVGolf.com #LIV

THE GOG BLOG by RORY SPEARS, Director of Content and Creation for Golfers on Golf. Follow Rory on Twitter @GogBlogGuy or connect on LinkedIn and Facebook.

THE 2023 PGA SHOW Jan. 24-27 2023.

2022 saw a return of the PGA Show in Orlando Florida, after a year off because of the Covid-19 pandemic.

But the return was a show, wasn’t the show everyone remembered.

Because the companies with the biggest booths, the equipment companies didn’t show up. But in-part the equipment companies aren’t waiting until after the holidays to release their products. Because they are getting out in front of Black Friday and the holiday season to sell their clubs and accessories.

What might equipment companies do in 2023 is still a question. But one can only hope they return, even if the display isn’t quite as big. Demo day wasn’t much of a day this year, participation was small and the weather wasn’t good either. That on the heels of one of the coldest demo days in show history.

Covid isn’t gone. But it’s fading left to right. With the boom golf has had since the start of Covid, returning to the show in 2023 seems to be the smart thing to do. Some companies like apparel leader Travis Mathieu have already announced a return.

The 2023 show will add the following options.

A return of the biennial PGA Teaching & Coaching Summit. introduction of a golf industry career fair and an industry-collaborative launch of a golf leadership summit.

Additional support services for attending PGA professionals. Additional Show Floor improvements including enhancements to the Equipment Test Center, an expanded Golf Travel pavilion. An additional golf fitness programming and the introduction of a new Club Amenities pavilion.

“As the global industry’s launch into the new year and our annual gathering of PGA Professionals, the PGA Show is an important platform to connect, grow and engage the golf community,” said PGA of America President Jim Richerson. “It remains a priority to evolve the PGA Show each year to help PGA Professionals and industry leaders make the most of what’s happening now, prepare for what lies ahead and collectively shape future growth of the sport and business of golf.”

There are enhancements coming to the 2023 PGA Show. So for more information see PGAShow.com.