CALLAWAY GOLF ANNOUNCES COMPANY NAME CHANGE

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Callaway CEO Chip Brewer. Photo courtesy of Callaway Golf.

CALLAWAY GOLF HAS ANNOUNCED A NAME CHANGE.

YESTERDAY company CEO Chip Brewer released this statement.

“I am excited to announce that Callaway Golf will be changing it’s name to Topgolf Callaway Brands”.

Because today’s announcement acknowledges our transformation as the leader of the dynamic and inclusive ecosystem, including both on-course and off-course golf, which we call “Modern Golf”.  But this comes with a strong, active lifestyle presence”.

“So our new corporate identity reflects the rich heritage of of the Callaway brand while reinforcing the robust growth momentum associated with Top Golf.”

“We are proud of our strong portfolio of global brands, including Top golf, Callaway, TravisMathew, Toptracer, Odyssey, Ogio, Jack Wolfskin, and WGT. Because this is an exciting time for Topgolf Callaway Brands that supports positive change focusing on inclusivity, diversification, growth and opportunity.”

“So as we undergo our name change, please note that this will not impact our business with you, nor will it change our go-to-market strategy with any of our brands. So business will remain as usual, and we will continue to provide you with the highest level of service. Topgolf Callaway Brands will continue to led by the current Callaway Golf Company management team.”

“In closing, we greatly appreciate your trust and your business. Because you are one of our valued customers. It is a pleasure serving you. So we look forward to continuing our strong partnership with your company.”

Sincerely,

CHIP BREWER

TOPGOLF CALLAWAY-Brands.

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About Rory Spears

Rory spent over 8 years growing up working at Rob Roy Golf Club in Prospect Hts.IL, then two years at Chevy Chase in Wheeling. He has covered golf in Chicago since 1986. Rory was one of the initial members of WSCR all-sports radio Chicago and covered golf there for 5 seasons, before moving on to work for ESPN/Sportsticker and ESPN Radio. In addition to hosting Golfers on Golf Radio on WCPT AM820 Chicago, he writes for both the Chicago District (CDGA) Magazine, and formerly Chicagoland Golf. Rory has played over 525 courses in 39 states, and rates golf courses. He does golf course management and communications consulting, within the golf industry.