GREG NORMAN NAMED CEO OF SAUDI 10-EVENT GOLF SERIES

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THE GOG BLOG by RORY SPEARS, Director of Content and Creation for Golfers on Golf. Follow Rory on Twitter @GogBlogGuy or connect on LinkedIn or Instagram.

THE SHARK-Greg Norman is the new CEO of a 10 Event series on the Asian Tour.

 

GREG NORMAN IS BACK. Somewhere that music best known for the JAWS movie, is starting to rev-up.

But somehow Norman seems to be perfect for the role he is about to play. CEO is the Saudi-Group that will add it’s money to the Asian PGA Tour, in a 10-event series. Which = big money for top players.

This is not a new idea. Norman back in the 1990’s tried launching a ‘World Golf Tour”. But then PGA Tour commissioner Tim Finchem blocked it, and reeled in his tour’s players. So in 1999 Finchem created a series within a tour, with the launch of the WGC-Series of tournaments. With the WGC-the PGA Tour controlled the events, and took the credit, with Norman being kicked to the curb.

That won’t happen this time.

So how will current PGA Tour Commissioner Jay Monahan respond to the latest challenge, this time Saudi Golf. Monahan has already threatened to expel current players off the tour, if they leave to play on other tour start ups.

The Saudi wealth fund-known as the PIF, is reportedly worth over 500 billion. The PIF has put on a European Tour event for a few years called the Saudi International. This tournament has drawn American stars such as Dustin Johnson, Phil Mickelson and Bryson DeChambeau. As you might guess, they all received big appearance fees. Saudi golf is now building several new courses, including one by Jack Nicklaus.

But will all the top players leave for this start-up tour. The PGA Tour and the European Tour’s are trying to stop the challenge. But have not stopped it so far.

This time Norman is not being left behind. Norman and his backers are playing the PGA Tour’s game from the 1990’s. Create a series of high-profile, big dollar events, and being a tour within a tour. The concept worked for the PGA Tour 20 years ago. Can it work again, and draw some of the PGA Tour’s biggest stars.

It’s hard to say. But as always, money talks.

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About Rory Spears

Rory spent over 8 years growing up working at Rob Roy Golf Club in Prospect Hts.IL, then two years at Chevy Chase in Wheeling. He has covered golf in Chicago since 1986. Rory was one of the initial members of WSCR all-sports radio Chicago and covered golf there for 5 seasons, before moving on to work for ESPN/Sportsticker and ESPN Radio. In addition to hosting Golfers on Golf Radio on WCPT AM820 Chicago, he writes for both the Chicago District (CDGA) Magazine, and formerly Chicagoland Golf. Rory has played over 525 courses in 39 states, and rates golf courses. He does golf course management and communications consulting, within the golf industry.