NOT SO TINI ANYMORE-GOLFTINI FINDS THE FAIRWAYS OF GROWTH

THE MISTWOOD GOLF DOME on Rt. 53 in Bolingbrook is open daily at 7 Am. Lessons and club fittings are available. But you must reserve a hitting bay in advance. Indoor dining has now returned at McWethy’s Sports Bar in the dome. Call (630)-739-7600 or learn more by visiting Mistwoodgolfdome.com Equipment Demo Days are coming soon. ______________________________________________________________________

THE GOG BLOG by RORY SPEARS, Director of Content and Creation for Golfers on Golf. Follow Rory on Twitter @GogBlogGuy or friend him on Facebook-only 1 spot left.

Golftini-Women’s Golf Apparel-for now.

GOLFTINI OWNER SUSAN HESS will tell you that creating her company name was simple.

“I just took two things I like to enjoy, golf, and drinks with the name ‘tini’ in them. So I put the two of them together.”

You might think the rest is history, but in all honesty, much of the history Golftini will create, lies on the road ahead.

Golftini owner and lead designer Susan Hess is seeing her work rack-up and stack-up sales in women’s golf apparel.

Golftini started in New Jersey, before Hess packed up the company and brought it to Prospect Heights Illinois, a northwest suburb of Chicago in 2019.

But before she even arrived in Illinois, Hess had the Golftini name becoming well known in the women’s golf apparel world.

Hess admits the first time she went to the annual PGA Merchandise Show, her booth was the simple 10×10 size. But that’s no longer the case.

When Hess first walked into the Orange County Convention Center, and walked past the displays of the major apparel companies, that “wow” moment kicked in. One day later Hess landed her first big order, and then scrambled to have it ready on-time.

But those days are well behind her. Because if you ask her clients, one of things they like the most about working with Golftini, is how quickly they receive their orders after placing them. Chicago area clubs often receive orders within 24-48 hours.

Golftini owner and designer Susan Hess with her 2021 line.

Golftini likes to name their Skorts collection every year. So now it’s timeĀ  for you to review both the “Ice cream collection” and “Dance Party” coming out this summer.

But regardless of the collection, the mixture of styles and colors show that Hess has an eye for mixing the right colors together. Checkered, solid, dark colors, light colors, or stripes, the patterns and styles just stand out.

Golftini solids, short and long sleeve.

But with success comes requests for more, and, what’s next ?

Hess is hard at work preparing the next level of options for Golftini.

Recently on a cold day in Prospect Heights, Hess is sporting a jacket that wasn’t part of the line, one-year ago.

One of the other area’s of expansion that lies ahead for Golftini is, Golftini for Men. Hess says her three boys have been vocal, saying Mom, what about “Golftini for Men” joining the line. The good news is that some limited options for men could be coming out at some point in 2021.

CLICK HERE TO HEAR THE INTERVIEW WITH GOLFTINI OWNER SUSAN HESS.

Golftini owner and apparel designer Susan Hess shows the new Golftini hooded windbreaker jacket. $150.00.

On Golftini’s website Golftiniwear.com, you can see video’s with Hess explaining the various pieces and styles of the new Golftini line.

No matter what shirts and or Skort’s Hess matches up, it seems like all the combinations drive it right down the center of the fairway.

Another part of Golftini that works, is the Golftini logo that’s strategically located on all Golftini apparel.

The ‘tini glass’ logo was one of things that caught the eye, of many of the first PGA show attendee’s Hess met.

One person who liked the logo asked Hess if she had it trademarked. But that was something Hess had not done. So it was one of the first things she did when getting home from the show. Now it’s a logo that identifies a piece of Golftini wear, even before people see the tag on the collar.

Hess says she started Golftini because she couldn’t find what she liked when shopping for golf apparel. Now plenty of women golfers or non-golfers are finding what they like to wear, thanks to Hess and Golftini. Who are providing the colors and combinations that look great on or off the golf course. See more at Golftiniwear.com. or follow Golftini on Facebook, Instagram or Twitter.

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About Rory Spears

Rory spent over 8 years growing up working at Rob Roy Golf Club in Prospect Hts.IL, then two years at Chevy Chase in Wheeling. He has covered golf in Chicago since 1986. Rory was one of the initial members of WSCR all-sports radio Chicago and covered golf there for 5 seasons, before moving on to work for ESPN/Sportsticker and ESPN Radio. In addition to hosting Golfers on Golf Radio on WCPT AM820 Chicago, he writes for both the Chicago District (CDGA) Magazine, and formerly Chicagoland Golf. Rory has played over 525 courses in 39 states, and rates golf courses. He does golf course management and communications consulting, within the golf industry.