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THE GOG BLOG by RORY SPEARS, Director of Content and Creation for Golfers on Golf. Follow Rory on Twitter @GogBlogGuy or friend him on Facebook or connect on LinkedIn. On the first tee at Heritage Oaks Golf Club

OUT WITH THE OLD-AND IN WITH THE NEW.

The new look continues in Northbrook as Sportman’s Country Club operated by the Northbrook Park District has announced the latest upgrade to it’s golf facility.

But what started with the construction of a new clubhouse, and renovations to the golf course. Has now lead to a new rebranding of the clubs identity.

Sportsman’s Golf & Country Club that started in 1931, will now be known as Heritage Oaks Golf Club. The club will reopen about late July or early August after the grow-in period now under way is completed.

Welcome to Heritage Oaks Golf Club in Northbrook.

“The name Heritage Oaks celebrates Northbrook Park District’s connection to nature and incorporates the rich history of this 90-year old golf course,” said Joan Scovic, Director of Marketing and Communications. “The striking visual of a single acorn in the logo represents the sustainability of 100-year old oak trees, signifying not only new traditions, but embracing a sense of knowledge rooted in this longstanding place being passed on to future generations. In the logo, classic lines and clever use of a golf tee as an acorn stem, coupled with the clean contemporary typography blend the playful nature of the game with the respect for the legacy of Heritage Oaks.”

So as part of the rebranding process, a new positioning statement for the facility has been developed: This Northbrook Park District property, with it’s tree lined 27 holes of golf, practice range equipped with Trackman Range Technology, golf academy and indoor golf simulators, offers something for everyone. With the elevated Acorn Grill +Terrace overlooking the Audubon-certified courses, Heritage Oaks Golf Club welcomes you-for golf, a meal, and for a timeless experience.

The descriptor for Heritage Oaks is ‘A Northbrook Park District Property’ and the tag line is Classic Courses. Modern amenities.

Sportsman’s to become Heritage Oaks when it reopens later this year.

But while the project that was listed in a survey to residents, who deemed the project ” a priority”, the major goals of the project were to create a year-round destination for everyone in the community.

So while working with Chicago based a5 Digital & Branding, interviews and focus groups with members of the community, helped lead to the decision to rebrand the property.

The new clubhouse at Heritage Oaks is taking shape. Photo by Rory Spears.

Board approval for the changes came at the December meeting.

“Heritage Oaks will be a destination for everyone to enjoy-a place that will showcase the Northbrook Park District steadfast commitment to stewardship and recreation,” said Commissioner Michael Ziering. “This project reflects the commitment of the Northbrook Park District’s leaders to create opportunities for Northbrook residents as well as drive the community through it’s regional appeal. Heritage Oaks will offer exceptional facilities where golfers can pursue the game they love year-round in a world-class setting.”

There are new names, to go with the new facility. Such as, The Classic 18 course, Legacy 9 course, Acorn Grill +Terrace, Practice Range at Heritage Oaks, Northbrook Golf Academy and Sporty’s Halfway House.

Executive Director Molly Hamer feels that,” golfers and guests to Heritage Oaks Golf Club will enjoy summer dinners on the terrace, that will make memories.”

Course improvements include, Trackman technology at the range. The renovated range will have 30 hitting bays, new target greens, playing virtual golf on the range. Lighting will be available for night time practice.

The grow-in on the Classic Course is moving along. But the final opening date will get determined this summer as the weather allows the newly seeded area’s to mature.

Golfersongolf.com will follow the progress of Heritage Oaks as it moves toward opening day, on and off the golf course.