ERIC RUSSELL (L) and CHRIS IORIATTI (R) comprise the Mistwood Golf-Club Fitting Team. See MistwoodGolfDome.com to book fitting appointments on line. Mistwood Golf Dome is now open daily at 8 Am, and McWethy’s Sports Bar is open. (630)-739-7600.   _____________________________________________________________________

THE GOG BLOG by RORY SPEARS-Director of Content and Creation for Golfers on Golf. Follow Rory on Twitter @GogBlogGuy, or friend him on Facebook, and LinkedIn.

Testing new equipment in a Club Champion simulator bay.

Kissimmee Florida based Golf Datatech, has announced more growth in golf equipment sales.

Datatech the golf industry’s leading independent market research firm for retail sales, consumer and trade trends, says U.S. golf equipment sales were up in December of 2020-58% over the same period in 2019.

Monday, the National Golf Performance Report for Rounds Played and sales for 2020, will be released.

“December sales are consistent with the golf industry momentum we’ve seen over the last seven months of 2020, ” said John Krzynowek, Partner, Golf Datatech, LLC. “As we all continue to deal with the pandemic in our everyday life, golf equipment sales continue to surge, up over 40% for the June through December time frame.”

So what products lead the way in sales for 2020.

Those categories include, golf bags and wedges up 29% and 26%. Green Grass pro shops saw a 1% increase with Off course sales growing by 16%.

“Results show that Green Grass pro shops sales were heavily impacted by government mandated closures and restrictions on businesses,” said Krzynowek. So even though courses may have been open to play golf. Indoor shopping and buying products inside a golf shop did not explode like an Off Course Specialty channel. Which exploded from a significant expansion off online sales.”