THE MISTWOOD GOLF DOME in Bolingbrook on Rt.53 is the place for winter golf. It’s home to Toptracer technology, and the McWethy’s Sports Bar. The Mistwood Golf Club has it’s professional staff there for lessons and club fittings. For more details on demo days and other special events, see Mistwoodgolfdome.com or call (630)-739-7600.        _____________________________________________________________________

THE GOG BLOG by RORY SPEARS-Director of Content and Creation. Follow Rory on Twitter @GogBlogGuy, and Facebook, Linkedin or Instagram.

THE IMPROVED TITLEIST AVX GOLF BALL $47.99 a dozen.

Titleist has re-launched the AVX Golf Ball, saying it now has higher speed, longer distance and more control, that results in an increased short game spin.

AVX has advanced the multi-component feel golf ball technology that has produced breakthrough results for those players looking for better distance and feel.

The AVX golf ball that first came on the market in 2018, as an option to the famed Pro-V1 and Pro-V1x golf ball. Titleist now feels the AVX ball from Core-to-Cover has been redone to give golfers total improvement from tee to green.

Michael Mahoney Titleist VP of Golf Ball marketing, shows off the improved Titleist golf ball line for 2020.

What Titleist did with the new AVX was to create a larger low compression core, that combined with a new redesigned high flex casing layer, allows for AVX to increase ball speed and long game spin.

The new thinner cast urethane cover, created for AVX by the Titleist R&D team, has created more spin for shots around the green.

With the larger core, AVX feels softer that it’s previous model. The ball now comes in white and a optic yellow, and is available in pro shops worldwide.

Click here to hear our interview with Titleist VP of Golf Ball Marketing Michael Mahoney.

“In our ongoing discussions with golfers, we are constantly meeting players who tell us, ‘AVX is the ball I’d been waiting for,” said Frederick Waddell, Senior Product Manager, Titleist Golf Balls. “At the same time, we’ve been able to lean on those golfers to better understand how they experience AVX and what we can do to help them shoot lower scores. The improvements to AVX are a direct result of their insights and the inventiveness of our R&D team to take this design to the next level-and we expect golfers to see better numbers across the board. The new AVX is faster and longer, it performs better around the green, and delivers even more of the incredibly soft feel that golfers love about this product.”

For more information on the new AVX ball for 2020 see Titleistgolf.com.