THE HOT LIST OF CLUBS BY MIKE AND MIKE

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THE GOG BLOG-by RORY SPEARS, Director of Content and Creation. Follow Rory on Twitter @GogBlogGuy or on Linkedin, Facebook, or Instagram.

Mike Johnson (L) and Mike Stachura (R) from Golf Digest Magazine at demo day.

ON A DAY that was very cold, and very windy, two guys in charge of a “Hot-List” made the rounds of the PGA Show Demo Day at the Orange County Golf Center near Orlando Florida.

Mike and Mike in the afternoon will never be confused with an old ESPN radio show, because they have the attention of golfers and golf equipment makers everywhere.

In fact their interview with Golfers on Golf was delayed, because of the immediate outpouring their “Hot List” in Golf Digest Magazine receives.

What’s amazing is that when a list comes out and someone doesn’t make it, or doesn’t get the rating they expect, they start complaining, whether it’s justified or not. It just goes with the territory. So it took the “Mike’s” some extra time to work through the reaction as they made the rounds of talking about the 2020 the list with the media.

But Golf Digest Equipment Editors Mike Johnson and Mike Stachura know what to expect by now when the “Hot List” hits the streets. Especially when that list comes out during the PGA Merchandise Show, and equipment companies are getting their scores and ratings, as they sit in the middle of expensive exhibit in the Orange County Convention Center.

Our session with them, was not to discuss the ratings, specific companies, and the scores, but to learn more about the process, and what trends they are seeing in the industry. During our interview below, not edited, is what the Mike’s are seeing in the equipment world. It was their option to mention companies by name when needed.

Click here to hear the interview with Golf Digest Equipment Editors Mike Johnson and Mike Stachura.

Stachura calls the Hot List maybe the most important thing the magazine does all year, and the biggest service it gives the subscribers and golfers who read Golf Digest.

Based on our observations, on what golf companies are doing, and spending to build better golf clubs, golf balls, and golf products in general, Stachura might be right on how important to golfers everywhere, this issue of Golf Digest really is. Go pick up a copy while it’s “hot”.

Or visit www.golfdigest.com/hot-list#golf-clubs see who’s hot today.

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About Rory Spears

Rory spent over 8 years growing up working at Rob Roy Golf Club in Prospect Hts.IL, then two years at Chevy Chase in Wheeling. He has covered golf in Chicago since 1986. Rory was one of the initial members of WSCR all-sports radio Chicago and covered golf there for 5 seasons, before moving on to work for ESPN/Sportsticker and ESPN Radio. In addition to hosting Golfers on Golf Radio on WCPT AM820 Chicago, he writes for both the Chicago District (CDGA) Magazine, and formerly Chicagoland Golf. Rory has played over 525 courses in 39 states, and rates golf courses. He does golf course management and communications consulting, within the golf industry.