TITLEIST INTRODUCES NEW GOLF BALLS

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THE GOG BLOG by RORY SPEARS, Director of Content and Creation. Follow Rory on Twitter @GogBlogGuy and on Linkedin and Facebook.

Titleist Experimental EXP-01 Golf Ball

The Titleist team of over 75 engineers, scientists, and physicists, continue to work on creating the next bet golf ball.

But while some ideas never get out of the lab, the new Titleist EXP-01 golf ball has. So it’s an experimental multilayer constructed golf ball, with a urethane cover and formulation process. Has made it out the door and onto the golf course.

Since October 1st, there has been a limited one time launch of this ball, now available while supplies last in USA, and Candian pro shops.

“The EXP Project invites golfers into the early stages of our R&D process, and allows us to broadly test experimental materials, constructions and processes that could be integrated into any segment of our golf ball line,” says Michael Mahoney, Vice President, Titleist Golf Ball Marketing. “EXP-01 is truly an exploratory product and besides there is no better way to evaluate our progress, than by getting it into the hands of dedicated golfers.”

Titleist is looking for feedback on this golfball from golfers who are playing it. $39.99 per dozen. So you can order on Titleist.com via My Titleist.

THE NEW TITLEIST TruFeel Golf Ball. With a soft feel.

NOW AVAILBLE is the new soft feel Titleist TruFeel, that has been reimagined with a new TruTouch core and with new TruFit aerodynamics.

The TruFit cover that comes in White, Optic Yellow or Matte Red starting in January. Gives the golfer a golf ball with an ultra-soft feel around the green, or your approach shot into the green.

Mahoney says that, “in this category of golf ball we continue to see competitive products that sacrifice distance or short-game spin in order to gain feel. Because TruFeel strikes the perfect combination of balance of extremely soft-feel and all-around performance. Our enginners have advanced the low-compression technology to add speed and distance in the long game while preserving the feel that golfers tell us they love.”

And besides, there is a new sidestamp to serve as alignment aid. Cost is $22.99 per dozen. More information at Titleist.com.

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About Rory Spears

Rory spent over 8 years growing up working at Rob Roy Golf Club in Prospect Hts.IL, then two years at Chevy Chase in Wheeling. He has covered golf in Chicago since 1986. Rory was one of the initial members of WSCR all-sports radio Chicago and covered golf there for 5 seasons, before moving on to work for ESPN/Sportsticker and ESPN Radio. In addition to hosting Golfers on Golf Radio on WCPT AM820 Chicago, he writes for both the Chicago District (CDGA) Magazine, and formerly Chicagoland Golf. Rory has played over 525 courses in 39 states, and rates golf courses. He does golf course management and communications consulting, within the golf industry.