TITLEIST CAMERON LAUNCH NEW FUTURA’S-STUDIO

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BY: RORY SPEARS ASSISTANT EDITOR, at SCIOTO CC Home of the 2016 U.S. Sr. Open & the course that built Jack Nicklaus.

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MASTER CRAFTSMAN SCOTTY CAMERON has done it again, this time on two fronts. First up with the launch of the new Futura X5 and X5R. They will arrive in your favorite pro shop on Halloween October 31st, and that is not scary thought. Unless you think are about all the putts you might start making with one of these in your bag.

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The new Scotty Cameron Futura X5

Now for over a decade, the Scotty Cameron Futura putter designs have meant performance and stability to golfers of all levels.

The new Cameron Futura putter designs will provide the same stability, while adding a new advanced perimeter weighting with a solid, forgiving feel, vertical and horizontal sight lines for a easier alignment. The new X5 is model is angled in the back, while the X5R features a more rounded shape. The Matador Red Midsize grip matches well with the face-balanced mallet design for those players wanting to make a more square-to-square stroke.

“The Futura X5 mallet is for someone who likes the stability of a bigger head, the feel of a bigger grip, and likes to look down and see more lines for alignment purposes. X5 is more of a mechanical shape where the X5R is a softer, rounder shape. There’s nor right or wrong. Same performance, same weight, same feel. It all depends on what you like to look at,” Cameron said.

“We’re finding that mallets make up as much as 50 percent of the putters used on the PGA Tour each week-and for good reason. The size of the head is larger so it looks and feels more stable on the ground. The bigger the head, the more lines you can add for alignment. We worked with many players on tour and in the Putting Studio during the development of the X5 and they all told us the same thing: It adds confidence.”

The Scotty Cameron Futura X5 Dual Balance (DB) putter combines the X5 head style with Dual Balance technology to provide maximum stability for all golfers who struggle to make a consistent stroke with a conventional length putter. Like all Dual Balance models, Futura X5 DB has a 50-gram heavier head (400 grams total) and a 50-gram counterweight in the butt of the shaft. Dual Balance putters have a standard length of 38 inches with a 15-inch grip that allows the player to grip down below the counterweight for a more stable stroke.

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THE NEW SCOTTY CAMERON X5R FUTURA MODEL

The new Futura X5 and Futura X5R, join the Futura X family, and create the highest MOI line of putters. The Futura X head design was a result of Cameron’s work with Titleist Ambassador Adam Scott, who calls his Futura X, “the most stable putter I have ever played.”

Cost Futura X5 and X5R have a MAP of $349 and a MSRP of $375. Futura X5 Dual Balance has a MAP of $399 and a $425 MSRP.

For more information on Loft/Lie Lengths/Color/Finish/ Neck/Offset and Grip. Please visit Titleist.com or Scottycameron.com. Some lengths are by custom order only.

THE SCOTTY CAMERON GALLERY has opened in Southern California, located in the town of Encinitas (North of San Diego) just off of Highway 101. Cameron calls the facility, “part retail space, part high-end product gallery, 100 percent putter fitting facility.”

“Opening the Scotty Cameron Gallery is something I have dreamed about for a long time. I’ve always wanted to have a place open to the public where I can share things that I have created and love,” said Cameron., whose Scotty Cameron by Titleist putters have been the choice of more players on the PGA Tour since 1997 and counting.

“But above all, the Gallery is a place where golfers can come to understand what is happening between the ball, the putter and the player- and how we get those the things to work in harmony.”

This is the first Scotty Cameron studio in America, Cameron already has opened studios in Korea and Japan.

At the Gallery, golfers will receive the same tour like treatment, that PGA players get at Scotty’s state-of-the-art research and development facility in nearby North County San Diego-the Scotty Cameron Putter Studio where tour players get fitted by Scotty and his team.

Fitting are limited and booked by appointment only on the Gallery Website, scottycamerongallery.com or by calling (760)-591-9720. Located at 927 S. Coast Highway 101, Suite E-100. Gallery hours are Tues-Sun 10 Am to 5 Pm.

Stay clicked in for more information on Titleist, and the new line of Titleist 915 drivers and fairway woods coming out in November.

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About Rory Spears

Rory spent over 8 years growing up working at Rob Roy Golf Club in Prospect Hts.IL, then two years at Chevy Chase in Wheeling. He has covered golf in Chicago since 1986. Rory was one of the initial members of WSCR all-sports radio Chicago and covered golf there for 5 seasons, before moving on to work for ESPN/Sportsticker and ESPN Radio. In addition to hosting Golfers on Golf Radio on WNDZ Am 750 Chicago, he writes for both Chicagoland Golf and the Chicago District (CDGA) Magazine. Rory has played over 460 courses in 37 states, and rates golf courses. He does golf course management and communications consulting, in the golf industry.