CALLAWAY’S NEW EPIC FLASH DRIVER

┬áTHE MISTWOOD GOLF DOME open every day until 10 PM, come out this Saturday morning for Callaway’s Epic Flash demo day running until 2 PM. After hitting the new Flash, stay for lunch in McWethy’s Sportsbar, the best food service at any dome in the the Chicago area. Located on Rt. 53 in Bolingbrook. See Mistwoodgolfdome.com or you can call (630)-739-7600. Mistwood and Mistwood Golf Dome are rated a Top 100 Club Fitting location in the country by the staff at Golf Digest Magazine. #getfittedfornewclubs ______________________________________________________________________

Golfersongolf.com THE GOG BLOG by RORY SPEARS, Director of Content and Creation. Follow Rory @GogBlogGuy, and on Linkedin or Facebook. In the 18th fairway at Mid-Pines, by Donald Ross, in Southern Pines NC. with Callaway 3-5 Wood steelhead clubs. Photo by Mid-Pines staffer Ross Hutchinson.

FASTER THAN EVER BEFORE. How can that be possible, but it is.

The new Callaway Epic Flash Driver, with the new Flash-face technology.

It’s so fast that Barry Allen would have trouble keeping up with it, okay maybe that’s a stretch since the Flash himself can really move.

But the Epic is back and Callaway says it’s better than before. The Epic Flash Driver has moves, and the ball once you hit it moves even faster. Which = more speed to more distance, and more yardage.

With the Epic Flash Driver, and showing the new target on the Flash face of the club. (photo by Larry Spalla)

The “Flash Face” technology is an improvement to what has been the “jailbreak” technology that was included in the first Epic Driver, and then the Rogue Driver of last year.

Evan Gibbs, Callaway’s Director of R&D for Woods, says that the Boeing team that Callaway worked with in the past, was not involved in the new Epic Flash, but much of what was learned from the time spent with the “airplane people” was used in the creation of the Epic Flash.

Evan Gibbs Director of R&D for Callaway’s wood clubs, holds a new Epic Flash driver in the Callaway booth at the PGA merchandise show.

Callaway added what they call Artificial Intelligence in the creation of the Epic Flash, the first known time that this has been part of the design of a golf club.

“AI” connected with machine learning, gave Callaway the option to create some 15,000 Prototypes of the club. On the average, a new driver by other companies might have 6 or 7 Prototypes before entering into production. 15,000 faces of iterations were studied before the Flash Face that would be the face of the driver was decided upon by Callaway.

Options, for all of you with a “need for speed”.

The face of the new Epic Flash driver, has the target, or sweet spot put right on the face, so you will know if you hit it, or not.

Players that are hitting it, include Callaway professional tour staff player Xander Schauffele who put the Flash Driver in play the first of week of the PGA Tour 2019 season. Schauffele then went on to shoot 62 in the final round of the Sentry Insurance Tournament of Champions at Kapalua, and win the championship. The winning with Epic Flash has not stopped there. This past weekend at Pebble Beach, Phil Mickelson rallied in the final round to defeat Paul Casey and win the title, helping make Phil a front runner for this years U.S. Open at Pebble Beach in June.

Click here to hear the interview with Evan Gibbs, the Callaway Director of R&D for Woods.

For more information on the new Callaway Epic Flash driver, visit Callawaygolf.com.

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About Rory Spears

Rory spent over 8 years growing up working at Rob Roy Golf Club in Prospect Hts.IL, then two years at Chevy Chase in Wheeling. He has covered golf in Chicago since 1986. Rory was one of the initial members of WSCR all-sports radio Chicago and covered golf there for 5 seasons, before moving on to work for ESPN/Sportsticker and ESPN Radio. In addition to hosting Golfers on Golf Radio on WNDZ Am 750 Chicago, he writes for both Chicagoland Golf and the Chicago District (CDGA) Magazine. Rory has played over 460 courses in 37 states, and rates golf courses. He does golf course management and communications consulting, in the golf industry.