THE NEW TITLEIST PRO V1 & PRO V1X GOLF BALL

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Golfers on Golf attended the PGA merchandise show last month in Orlando. Our feature below is another story from the show about new or improved products.

For 2015, Titleist has improved the Pro V1 and Pro V1x golf ball. The newly improved ball offers the golfer both long distance and consistent ball flight. Titleist announced that the ball will produce more short-game control, with a softer feel and longer lasting durability.

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Titleist Pro V1 and Pro V1x golf balls.

In 2015 the Titleist Pro V1 and Pro V1x golf ball will see more improvements that will keep it the leading golf ball in the industry.

It was October of 2000 when the original prototype Pro V1 appeared at a PGA Tour event, the Invensys Classic in Las Vegas. 47 players started using the ball that week. Within just four months the ball became the best selling golf ball in the marketplace. The Pro V1x that came into play in 2003, and the Pro V1 have been the most played golf ball at every level of competitive golf ever since. The Titleist Golf Ball R & D and operations teams, have a combined more than 20,000 years of golf ball-making expertise, they continue each day to make it even better for the next wave of golfers that come along.

“The launch of Pro V1 was especially significant in that for the very first time the best performing golf ball for tour players was also the best performing golf ball for all golfers,” said Mary Lou Bohn, Vice President, Vice President of Titleist Golf Ball Marketing and Communications. “You no longer had to choose between distance over short-game control, or durability over soft feel. There were no trade-offs. Pro V1 delivered total performance.”

The new Pro V1’s are now available in golf shops around the country, and have been since Jan.30th.

Click here to hear our interview with Titleist VP Mary Lou Bohn, on the new Titleist Pro V1 and Pro V1x golf ball.

Bill Morgan Sr. VP of Titleist Golf Ball R & D says,” you can’t just point to one or two things.” when asked what sets the Pro V1 apart from other golf balls on the market. Morgan says that the original Pro V1 in 2000 was “revolutionary” but the R & D team has learned a lot in the last 15 years, and calls the current version of Pro V1 the best ever made.

Titleist uses many amateur golfers of all skill levels to test out the balls even before they hit the market, looking for feedback. Since the new Pro V1’s were passed out to PGA Tour players last October, over 100 players have put them in play. Titleist players like Jordan Spieth and Jimmy Walker have recorded victories with the new Pro V1 already. Bubba Watson, Padraig Harrington and Charley Hoffman have already won with the new Pro V1 models.

What’s different between the two balls.

Pro V1 has a softer feel, slightly more long game spin and a more penetrating trajectory for a shallower angle of descent for more roll than Pro V1x. Pro V1 is a three-piece, multiple component technology with a very soft compression ZG process core, ionomeric casing layer, softer thermoset urethane elastomer cover, and spherically-tiled 352 tetrahedral dimple design.

Pro V1x has a slightly firmer feel and lower game spin and launches higher with a steeper angle of descent than Pro V1. Pro V1x is a four-piece, multi-component technology with a ZG process dual core, ionomeric casing layer, softer thermoset urethane elastomer cover and spherically-tiled 328 tetrahedral dimple design.

Cost is MAP $47.99 and the MSRP is $62.00 per dozen balls. For more information visit titleist.com.

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This entry was posted in News by Rory Spears. Bookmark the permalink.

About Rory Spears

Rory spent over 8 years growing up working at Rob Roy Golf Club in Prospect Hts.IL, then two years at Chevy Chase in Wheeling. He has covered golf in Chicago since 1986. Rory was one of the initial members of WSCR all-sports radio Chicago and covered golf there for 5 seasons, before moving on to work for ESPN/Sportsticker and ESPN Radio. In addition to hosting Golfers on Golf Radio on WNDZ Am 750 Chicago, he writes for both Chicagoland Golf and the Chicago District (CDGA) Magazine. Rory has played over 460 courses in 37 states, and rates golf courses. He does golf course management and communications consulting, in the golf industry.